A certain group of people must have been half asleep when it watched “Field of Dreams”; with their plan to create and fund friendly companies, MySpace’s executives seem to have garbled the movie’s most quoted message into “if they don’t come, build it.” Yes, yes, we know - MySpace still gets more traffic than anything else in the business. It hasn’t gotten even half the love or attention in business and media circles, however, and so the social network seems ready to make its own little ecosystem.

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