MySpace might have gotten a stigma for its advertising and user spam, but the company is hoping to get a fresh start with its developer platform. Jim Benedetto, vice president of technology for MySpace, discussed the company’s current developer strategy with a group of 250 social application developers, entrepreneurs, and members of the press at the Snap Summit in downtown San Francisco. Benedetto didn’t go into detail about this morning’s announcement of the OpenSocial Alliance, and instead provided an overview of the development platform, including details about the upcoming integration of the MySpace’s hypertargeting ad network.

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