16 Jun 2008 06:33 am
When News Corp. added MySpace to its portfolio nearly three years ago, it expected that if its base of 20 million users kept growing - and kept each interested by adding friends, sharing photos and swapping flirty messages - the advertising dollars would roll in.
The social networking site has indeed grown - to 118 million registered users - and the flirty messages have not stopped. But the cash is not coming quite as quickly as the company had hoped.